Sign painters plying their estimable skills in service of dreck, that creepy symmetrical girl movie. I imagine they are working from a lightly drawn grid. But what is their reference, just a photo of the ad or something more elaborate. I would want a printout with paint-by-numbers contours, to be of course skillfully blended away. This is an old time skill that I am glad still employs artisans. What must this cost, and how does it compare to printing techniques? A billboard this size is probably only done in NYC and LA, it may be cheaper to have it painted than gear up for a printing run of 2. Also the attention the billboard gets just from the spectacle of humans painting overhead, is bound to add some value to the ad. Here I am blogging about it for free. Arggh!