141 Fifth Avenue which has been covered in a trompe l’oeil print of the exterior of the building for the past two years is slowly being unveiled.
Sign painters plying their estimable skills in service of dreck, that creepy symmetrical girl movie. I imagine they are working from a lightly drawn grid. But what is their reference, just a photo of the ad or something more elaborate. I would want a printout with paint-by-numbers contours, to be of course skillfully blended away. This is an old time skill that I am glad still employs artisans. What must this cost, and how does it compare to printing techniques? A billboard this size is probably only done in NYC and LA, it may be cheaper to have it painted than gear up for a printing run of 2. Also the attention the billboard gets just from the spectacle of humans painting overhead, is bound to add some value to the ad. Here I am blogging about it for free. Arggh!
I wasn’t that impressed with the first “I heart NY” Banksy rat that went up on Grand Street last week, but this one kicks ass. It’s right on Broadway too, visible in your rear view mirrors as you head down to Wall Street. Broadway and Howard Street.
That’s an MBW Campbell’s spraypaint can on the left. MBW – Mr. Brainwash.
I saw something about this on the Gothamist this morning and figured there would probably also be some new stuff on the Candy Factory wall. So I went out in the drizzle to check it out.