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Close Indian Point. "What exactly do weapons of mass destruction look like? Things you should know: 1) The Indian Point nuclear power plant, located 22 miles from NYC, is a vulnerable terrorist target and has no evacuation plan for NYC residents. 2) According to the NRC. a catastrophic release of radiation from Indian Point would cause a minimum of half a trillion dollars in damage and tens of thousands of fatalities. 3) It is not too late, you can help us close it down." riverkeeper.org This is an interesting conflux of advertising strategies. Riverkeeper gives some straight talk. Rheingold seems to be going for a variation on viral marketing, co-opting counterculture stickering strategies. |
